Mass communication: ebooks

Ideal for undergraduate and graduate courses in intercultural communication, The Global Intercultural Communication Reader is the first comprehensive anthology to take a distinctly non-Eurocentric approach to analyzing and appreciating the diverse ways of communicating in different cultures, and incorporates African and Asian as well as Western perspectives.

This volume inserts the place of the local in theorizing about language policies and practices in applied linguistics. While the effects of globalization around the world are being discussed in such diverse circles as corporations, law firms, and education, and while the spread of English has come to largely benefit those in positions of power, relatively little has been said about the impact of globalization at the local level, directly or indirectly.

The past several decades have witnessed thousands of studies into children and the media. Yet, much academic research is still in its infancy when it comes to our knowledge about the uses, preferences, and effects of different media.

Designed for those preparing to write in the current multimedia environment, Media Writing explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes.

This book explores the dynamics of persuasive communication, and its intriguing, powerful effects in contemporary society.