Mass communication: Books

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success.

In this volume, acknowledged experts present state of the art reviews and empirical data on how aging affects personal communication, and how technology can contribute to improving communication efficacy.

Employing his signature style-a practical focus, the use of numerous illuminating examples, an easy to follow step-by- step approach, and engaging humor that makes the material approachable-Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition.

In this economic climate, students need more help than ever navigating the media job marketplace. By providing practical career tips and current statistics, theMedia Career Guideis the ideal starting point for a successful communication-related job search.

Practicing Communication Ethics provides a theoretical framework for developing a personal standard of ethics that can be applied in real world communication situations. Through an examination of specific ethical values including truth, justice, freedom, care, and integrity, this first edition enables the reader to personally determine which values they are ethically committed to upholding.

Media and Society into the 21st Century captures the breathtaking revolutionary sweep of mass media from the late 19th century to the present day.

In Losing the News, Pulitzer Prize-winning journalist Alex S. Jones offers a probing look at the epochal changes sweeping the media, changes which are eroding the core news that has been the essential food supply of our democracy.